What is Digital Marketing?

In simplistic terms, digital marketing is the promotion of products or brands via one or
more forms of electronic media. Digital marketing differs from traditional marketing in
that it involves the use of channels and methods that enable an organization to analyze
marketing campaigns and understand what is working and what isn’t – typically in real time.

“The best marketing doesn’t feel like marketing.”

Why Digital Marketing is important?

Digital media is so pervasive that consumers have access to information any time and any place they want it.
Gone are the days when the messages people got about your products or services came from you and consisted
of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping
and social interaction, and consumers are now exposed not just to what your company says about your brand,
but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe
them than you. People want brands they can trust, companies that know them, communications that are personalized
and relevant, and offers tailored to their needs and preferences.

“Content builds relationships. Relationships are built on trust. Trust drives revenue”

Across All Channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. All channels – Web, social media, mobile, direct mail, point of sale, etc, the deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.